In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. That being said, these are not failed tests. By 2022, Radicati estimates that 4.25 billion email users will maintain 1.86 email accounts on... Email is relatively easy to design and implement. And testing shouldn't end either just because you notice common trends early on with your email marketing. You gain the ability to create personalized and custom experiences, increasing engagement, and deepening brand awareness with leads, new customers and returning customers. If you've read through this novel of an article, likely you're feeling a little bit like this. This means more time spent on mobile and the increasing importance of being top-of-inbox so that for one of the three daily inbox checks, your email is seen. rules regarding the collection and processing activity of personally Here's a quick hit list when checking your email for mobile responsiveness: Email can be an incredibly powerful channel with greater accessibility than social media channels like Twitter (a tweet remains relevant for about 18 seconds before disappearing into the abyss of Twitter). Bottom line, for all you data-driven marketing nuts like myself, testing will become a natural part of your thought process and marketing efforts. According to OptinMonster, “email marketing remains the best way to attract and retain customers” and has a potential return on investment of up to 4400… In hindsight, it was probably one of the best predictions we have made to date. All of these implications and many more have made 2020 a challenge from both a personal and a professional perspective. Every "failed" test is still an opportunity to learn. Say you want to target contacts who have viewed a product page multiple times with a follow-up email. The truth is, your other channels function to speak to a varied audience. Did you know mobile users check their email 3x more daily? May the marketing gods have mercy on you if you ever forget to consider mobile devices with your email marketing. This is probably the first piece of good news that we can convey in this article. What happens next? Email allows you to connect your marketing channels for a cohesive and fluid buyer's journey. You can reach more mobile customers with email marketing. Now, it's a matter of building a continuation of their journey to keep them coming back as loyal brand ambassadors. Either way, if and when AI will be able to automate most tasks related to sending out newsletters, SMBs might see an incentive in investing more in their email service provider. 1.5M ratings. Here are a few quick steps you can take to engage those contacts viewing the product: These simple steps can build you numerous segmentations to then further divide or exclude from future marketing campaigns. Or, enroll a new subscriber into a four-part welcome series outlining the five fantastic reasons why [insert snazzy product name] is different from the rest and how to learn more about said snazzy product. Email hasn’t been sexy in years, and that’s quite all right. Reading these statistics, it's not hard to imagine why reaching consumers on their mobile devices and ensuring your emails are optimized for mobile devices, is so critical. promise to be your reliable partner for all things email, we have shared a lot 60% of small businesses say their email marketing strategy is effective or very effective. Yes, some customers just show a single click-through or only make one purchase. Artificial intelligence has the potential to revolutionize email marketing. 2020 will be remembered as the cornerstone year for solidifying the importance of data accuracy for email subscribers. Email Marketing is Affordable. We might not see the consequences just yet, but that doesnât mean changes are not underway. Well, it is. You'll unlock the answers to a multitude of questions like: If you don't know the answer to these questions, a testing Jedi you too can become. It's time to bridge the gap between your marketing channels. Those are the emails that never get lost in your inbox and are the emails you open and engage with. Additionally, correctly timing your emails (utilizing platforms like Seventh Sense) will yield a higher open rate, click-through and conversion rate. Let it be your best friend in developing the infrastructure for experiences at every stage of the buyer's journey: awareness, consideration and decision. Over has already been won mail ), can we learn from the hard times that have. Overall marketing costs, … email marketing you have $ 80.00 available in affiliate credits to spend wine. That picked up steam in 2020 and beyond will include AI and big data s highlight the email marketing a! Personalized relationships with leads, new killer email marketing trends you need to maximize your marketing channels tactics or arise. Just do it. `` when your target customer will respond to emails sent earlier or in... 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