Penetrating rural markets and distribution in rural markets can be a large opportunity for Cadbury. SWOT analysis for Cadburys Trebor Bassett Strengths Strong leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. High financial strength (Sales turnover 1997, £7971.4 million and 9.4%)[1] Strong manufacturing competence, established brand name and leader in innovation. On top of it, there are various flavors which consumers like. Hot chocolate is also used as a treatment for stomach and liver diseases, and also used as a special drink. However, like all companies, there are a significant number of Weaknesses … It is known to have one of the best FMCG distribution channels in India. Due to this smart strategy Cadbury has safely differentiated itself from majority of its competitors. Galaxy SWOT Analysis Galaxy Strengths Below are the Strengths in the SWOT Analysis of Galaxy: 1.The brand offers wide range of products 2. If you are looking for additional support and resources related to SWOT Analysis, please find more SWOT Analysis resources below: To export a reference to this article please select a referencing stye below: Our academic writing and marking services can help you! • Quality control need to be strengthened. Let's stay in touch :), Hi Hitesh, i like your name but the chocolate is mediocre ;) (2014) 'The Cadbury deal: How it changed takeovers', Ruddick, G. (2017) 'Cadbury says chocolate could get smaller after Brexit', Wallop, H. (2016) 'The many ways Cadbury is losing it magic'. Decreasing importance of festivals – Cadbury has spent years to get the position of a gift on festivals and occasions. Company Registration No: 4964706. World leader – Cadbury is the world’s leader in chocolates. Cadbury Schweppes is one of the biggest beverage and confectionery companies in the world. Thus, new tastes and new flavors are an opportunity which Cadbury can generate regularly. Opportunities for increased market share in the USA have also been provided by the sale of Cadbury to Mondelez as they already have access to the American market. Introduction. You can follow me on Facebook. The first Cadbury shop was opened in the early 19 th century. The brand is not only recognizable in more than 160 countries, but also one of the … As consumer preferences shift due to health consciousness, this might mean a serious decline in revenue for Cadbury. Thus quality control needs to be strengthened. Cadbury PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The PESTLE analysis will examine the political, economic, socio-cultural, technological, legal and environmental factors of Cadbury's external environment (Johnson et al 2014; Angwin et al 2011). BusinessTeacher.org provide free business resources and online learning tools, perfect for helping students and professionals to develop their knowledge and gain a better understanding of different aspects of business. However, the stringent restrictions on the entry of skilled workers from rest of Europe can affect Cadbury’s hiring decisions in the future. In the context of the UK, the change of government from the Labour party to the Conservative/Liberal Democrat is bound to influence Cadbury’s operations. Despite being associated with chocolate, Cadburys has a diverse product range which enables it to compete in emerging markets (Mondelez 2017). Peanuts, raisins, and nuts. (Source: Academy, 2016) Cadbury is identical with the consumption of chocolate on a universal basis. Its main strength its great production and a very vast distribution channel. Cadbury Swot Analysis 849 Words | 4 Pages. Cadbury is one of the topmost fmcg brands in India and hence there is no doubt that the strengths and opportunities of Cadbury are far more than it’s weaknesses and threats. And Cadbury has always focused on emotional marketing to connect with the Indian audience. Cadbury SWOT Analysis 2006 Strengths Cadbury Schweppes is the largest confectionery company in the world with a 10% share in the global confectionery market in 2004, a 40 basis points increase over 2003, as compared to Nestlé's share of 7.8%, Kraft's share of 4.9% and Hershey's share of 5.8% in the same period. The brand is well known to people & they can easily identify it from others. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. 1478 Words 6 Pages. And it was started by John Cadbury in 1824 with producing tea, coffee and drinking chocolate by himself. This product range is also reinforced by it being … Despite being associated with chocolate, Cadburys has a diverse product range which enables it to compete in emerging markets (Mondelez 2017). Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution. As Cadbury were outselling Rowntree in milk chocolate by over ten to one, Rowntree gamely tried to fight on by developing an even milkier chocolate that would trump Dairy Milk and its “Glass and a Half claim”. Cadburys has a strong brand and its adverts, such as the gorilla playing the drums, have created talking points for their consumers and reinforced the brand (Cadbury 2017). The major trend in this industry is vegan hot chocolates. Cadbury began in 1824 when the founder, John Cadbury, opened a shop in Bull Street in Birmingham where he sold cocoa and drinking chocolate, among things. World leader – Cadbury is the world’s leader in chocolates. The imposition of taxes is yet another political f… I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Hot chocolate, also known as melted chocolate or drinking chocolate, is made of milk, hot water, or even cream. Considered as a luxury chocolate and thus commands premium pricing 4. Definition, PACT Learning Cycle, Concepts, and Advantages. Until 2010, when it was bought by Kraft in a hostile takeover, Cadbury was a UK owned company (Wallop 2016). SWOT analysis of Cadburys Strength 1. Swot Analysis Swot Analysis Of Cadbury Chocolate. • Cadbury manufactured its milk chocolate in 1897 • 1920’s … This product range is also reinforced by it being part of Mondelez. Emerging markets may provide the opportunity for Cadbury to increase its global market share in areas such as China and Russia (Mondelez 2017). SWOT analysis for Cadburys Trebor Bassett Strengths Strong leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. This will also be impacted by aggressive pricing and promotional activity from competitors and from retailers amongst increasingly cost-conscious consumers. • Cadbury has decided to focus on a few of its key brands such as Cadbury Dairy Milk, Bournvita, Eclairs and Halls to drive growth for the company. The Two Businesses Were Merged In 1969 To Create Cadbury Schweppes Plc. Do you have a 2:1 degree or higher in business or a related subject? These changes have arguably undermined the caring reputation of the Cadbury brand in the UK and its association with quality (Wallop 2016). New Tastes – Indian consumers have a sweet tooth and they frequently like to eat small chocolates as well as chocolate bars. Free resources to assist you with your business studies! In 1831 Cadbury got the royal warrant for supplying chocolate to Queen Victoria. 9.1. All work is written to order. Now part of the Kraft's Mondelez Group of businesses, Cadbury has undergone a number including the relocation of manufacturing plants from the UK to Poland, despite assurances before the merger that this would not happen, and recipe changes to classic Cadbury products such as its crème egg (Lewis 2016; Morris 2015). I love writing about the latest in marketing & advertising. SWOT Analysis – Strengths The Company’s Long History. Strengths in the SWOT analysis of Cadbury World leader – Cadbury is the world’s leader in chocolates. SWOT ANALYSIS • Number 1 chocolate brand in India with lot of variants like Fruit & Nut, Crackle and Roast Almond, Éclairs • Celebrity brand ambassadors • Excellent advertising, reach and accessibility • High brand loyalty Strengths • Rural Distribution penetration is less. • Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. December 19, 2018 By Hitesh Bhasin Tagged With: SWOT articles. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Brand name, brand equity and Brand loyalty – Cadbury products are blessed with a fantastic brand loyalty. Thus, this is the complete SWOT analysis of Cadbury. • By 1864, George and Richard, sons of John continued to expand the product line. Let us delve deeper in the SWOT of Cadbury. It emerges as the most popular product in 78 countries. PHANEENDRA KUMAR (1225111210) 2. Today, Cadbury Schweppes is … And cadbury has been achieving the same for the past many years. The following are the strengths of Cadbury’s 5 Star: Taste: Cadbury’s 5 Star is known for the difference in taste that it has from other milk chocolates.As the positioning claims of the brand indicate the chocolate is more chewy and rich in various filling like Noga, caramel, almonds. Many people prefer drinking health juices as well as fruits rather than having chocolates. The following are the strengths of Perk: Taste: Cadbury Perk has always positioned itself somewhere in between a chocolate and a snack primarily because of the presence of wafers in it.This was launched as a response to their competitor Nestle’s launch of … Cadburys has a strong manufacturing process which can adapt to changing consumer tastes and meet these changing demands. Strengths in the SWOT analysis of Cadbury, Weaknesses in the SWOT analysis of Cadbury, Opportunities in the SWOT analysis of Cadbury, Incentive Plan – Definition, Types, Features, Advantages and Disadvantages, Informal Learning – Definition, Meaning, Types, and Examples, What is learning? Registered Data Controller No: Z1821391. This would increase costs for Cadbury, who may have to pass these on to consumers either through higher prices or by producing smaller bars. Cadbury Swot Analysis 849 Words | 4 Pages. 2012). Cadbury also need to consider undertaking market research when changing a recipe to include consumer tastes in this process (Lewis 2016). It also contains various flavors including vanilla, cocoa butter, and others. Chocolate industry is growing at a strong rate 1. Strengths in the SWOT analysis of Cadburys five star. Research showed that a slight taste preference over Dairy Milk, but was not yet at the 65% preference level they felt they needed. SWOT Analysis of Cadbury Cadbury’s Strengths: Global Pioneer – Cadbury stands in the topmost position in the list of chocolate manufacturing companies. 2. Thus, over the years, the constant increase in costing and thereby pricing of the product is a threat to Cadbury as it creates a gap for other companies to enter. There are also opportunities in sustainability for Cadbury, which will help it reinforce its image of a caring organisation with strong connections to the society within which it operates (Cadbury 2017). Entering new markets also requires high levels of investment, which may be possible due to it being part of Mondelez, but may also place Cadbury in direct competition with other brands owned by this group. Reference this, Tags: SWOT AnalysisSWOTFood and DrinkCadbury. Placement and distribution – Cadbury has a superb distribution strategy in place and like all FMCG companies, it uses the strategy of breaking the bulk. Cadbury’s Oreo is a popular brand of cookie biscuits which consist of a layer of white cream stuffed between two chocolate flavored cookies. Known to have the best manufacturing and a wide distribution channel, Cadbury has a presence in 160 or more countries. Product Cadbury worldwide has a very strong brand presence and an even stronger product range. If you have a suggestion for any further strengths, weaknesses, opportunities or threats for the Cadbury brand, then please suggest the same in the comments column below. It became more and more famous with the launch of its production. *You can also browse our support articles here >, Angwin, D, Cummings, S and Smith, C (2011), https://www.theguardian.com/business/2015/oct/22/sugar-tax-not-change-diets-cadbury-mondelez-childhood-obesity-public-health-england, Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P. (2014), http://www.annualreports.co.uk/HostedData/AnnualReports/PDF/NASDAQ_mdlz_2016.pdf, http://www.bbc.co.uk/news/business-27258143, https://www.theguardian.com/business/2017/mar/24/cadbury-warns-chocolate-could-get-smaller-after-brexit, http://www.telegraph.co.uk/food-and-drink/features/the-many-ways-cadbury-is-losing-its-magic/, Developing a Business or a Career in Business, Butler, S. (2015) 'Sugar tax will not change diets, says Cadbury chief', Cadbury (2017) 'Homepage' [online] Available from, Lewis, K. (2016) 'Cadbury's Creme Eggs sales and satisfaction falls after controversial recipe change', Mondelez (2017) 'Mondelez International Inc. Form 10-K Annual Report' [online] Available from, Morris, B. This the SWOT analysis Cadbury’s Oreo. Cadbury Plc Strengths Cadbury is the largest global confectionery supplier, with 9.9% of global market share. At the same time, the cost of procurement and manufacturing is high as well. 4. Powerhouse brands and Products – Cadbury has many strong brands in its product portfolio such as dairy milk, Bournvita, oreo, five star and others. Cadbury is one of the world’s leading chocolatiers and is a subsidiary to the vast Mondēlez Group. SWOT Analysis: SWOT analysis of Cadbury, Inc. demonstrates that both internal and external analysis have vital importance for the company performance and success. Positioning as gift – The smartest tactic that Cadbury has done over the years with products like dairy milk and celebrations is that these chocolates are positioned for gifting. Unfortunately, numerous studies have proven the negative health effects of sweet, processed foods such as chocolate. With a history stretching back over 200 years, today their products are enjoyed in almost every country around the world. In fact the recent bournville, has a complete focus on the gifting position. 3. Cadbury had taken their advantages of huge scale and efficiency, and … It is present in foreign countries and a rural presence is much needed for Cadbury which will boost the brands presence and turnover. The product are high quality products and some of them are cash cows for Cadbury. Users have a positive perception about the qualities of the brand. Later he moved to manufacturing chocolate and cocoa leaving his shop closed. Known to have the best manufacturing and a wide distribution channel, Cadbury has a presence in 160 or more countries. So below I have done I SWOT analysis of Cadbury (Solomon, Marshall, Stuart, Barnes, Mitchell Marketing Real people, Real decisions, First European Edition Page 66). Weakness 21. Known to have the best manufacturing and a wide distribution channel, Cadbury has a presence in 160 or more countries. This company originally . From 1861 to 1940, Cadbury produced many new kinds of chocolate and soft drink, which were very popular in public. At the same time, many parents have stopped giving chocolates to their kids looking at the adverse affects. Cadbury is world’s top most chocolate provider which has international reputation. Rising demand of people, growing purchasing power – Nowadays, if you gift a chocolate to children, they are likely to demand a toy car, a bicycle or for a young adult, a computer. Health consciousness on the rise – Health consciousness is on the rise amongst the Indian population. After identifying Cadbury’s brand archetype, we can dig deeper into the business strategy, with a SWOT Analysis. By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. Copyright © 2003 - 2021 - BusinessTeacher.org is a trading name of All Answers Ltd, a company registered in England and Wales. WHAT IS SWOT ANALYSIS SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. We're here to answer any questions you have about our services. Powerhouse brands and Products – Cadbury has many strong brands in its product portfolio such as dairy milk, Bournvita, oreo, five star and others. Swot analysis of Cadbury. The buying of chocolates also drops. Strengths. Cadburys is associated with a strong ethical approach and this has reinforced its brand as being caring and socially responsible to societal stakeholders and environmental issues (Wallop 2016). For Indians, family, friends and love are all important parts of their life. 1493 Words 6 Pages. Due to its marketing and strong branding over the years, the brand equity of Cadbury is also high and hence Cadbury is comfortable charging a premium for its product because of the high brand equity. Company profile • Started in 1824 • By John Cadbury • In Birmingham, England • Headquarters : UK • By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates. His basic opposition to alcohol makes his focus to stimulation drinks like tea, coffee, cocoa and liquid chocolate. A SWOT analysis of Cadbury PLC has been conducted below: Strengths. merged with Schweppes in 1969. At the same time, A few cases here and there have happened based on the quality of the product where cockroaches or other rodents were found in the chocolate. Rural markets – What is a weakness can become an opportunity. Powerful brands and popular products – Dairy Milk, Five Star, Bournvita, Bournville, and Oreo and so on – these are the … Any opinions, findings, conclusions, or recommendations expressed in this material are those of the authors and do not reflect the views of BusinessTeacher.org. Cadbury go strength to strength these years and became … It is inexcusable for a brand like Cadbury to show such ignorance because such infected chocolates should not leave quality control at all. If sufficient internal and external data is provided, the contribution of SWOT analysis to firm performance will be maximized. Your email address will not be published. Every week you will see articles on news papers as well as on blogs which advice against eating chocolate and propagate the benefits of staying healthy. Global presence and rating: An international online study has confirmed that Cadbury Dairy Milk is the top chocolate bar in the world. Promotions – With an amazing tag line of “kuch meetha ho jaye” along with fantastic ATL and BTL activities, Cadbury has one of the strongest promotions in the fmcg industry. The cookies that are manufactured by the confectionery major Cadbury’s is very popular amongst kids. Its revolutionized cocoa started processing from the year 1866 onwards. SWOT Analysis and Report for Cadbury Schweppes – Business Research Paper Cadbury Schweppes was founded in the year 1831 by John Cadbury. Market Plan for new Cadbury Chocolate Executive Summary Chocolate is an essential commodity its industry is worth close to a $100 billion dollars. Disclaimer: This SWOT analysis was produced by one of our business writers to help university students with their studies. Its known bought by men and woman of all ages as a guilty pleasure. Swot on Cadbury Essay Sample. Since that point of time, Cadbury had emerged as one of the global brand. Thus, with a rise in purchasing power, the demands of gifts also has gone up in value and just a chocolate will not suffice. The PEST Analysis is quite similar to that of the SWOT analysis (Srdjevic et al. Cadburys is dependent on confectionary as its main product offering and this may be impacted by any regulatory plan which may attempt to tax high sugar and high fat foods, such as chocolate (Butler 2015). Show More. VAT Registration No: 842417633. Distributing to 200 countries with a variety of more than 40 variants is not a small feat. What happens when the importance of these festivals drops? Indian connect – Cadbury is one of the few brands which connects so well with the Indian diaspora. As talked about earlier, the chocolate market is on the growth stage of the life cycle. Strengths in the SWOT analysis of Cadbury Perk. No plagiarism, guaranteed! Cadbury is well know and easily identifiable brand among. Cadbury’s weakness is its rural distribution considering India has such a wide rural diaspora which can be covered. Study for free with our range of university lectures! The long-held positive association of Cadbury as a trusted and caring brand may be undermined by the activities of Mondelez, in areas such as the relocation of production plants leading to staff job losses (Wallop 2016). We've received widespread press coverage since 2003, Your BusinessTeacher.org purchase is secure and we're rated 4.4/5 on reviews.co.uk. 1. A SWOT analysis of Cadbury PLC has been conducted below: Cadburys has a strong manufacturing process which can adapt to changing consumer tastes and meet these changing demands. Cadbury is no small fish in the confectionery world. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream 3. Production can also be moved to lower cost countries where labour costs are cheaper which would help with cost savings and Cadbury may also benefit from the economies of scale offered by Mondelez (Mondelez 2017). Strengths in the SWOT analysis of Cadbury. It was just a very shop during 1820 to 1860. The threat of increased costs such as fuel, transport, packaging and sugar across the world will impact on Cadburys profit margin (Mondelez 2017). Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT ANALYSIS OF UBER – UBER SWOT analysis. This further imparts strength to Cadbury because it provides excellent brand recall. Currently, this successful company is employing approximately about 43,000 people worldwide. The demand for Cadburys' products may also be impacted by increased concerns regarding obesity and consumers becoming more health conscious (Butler 2015). Cadbury’s products are circulating in nearly 190 countries. Swot Analysis Of Cadbury Dairy Milk. Question: Swot Analysis In This Case Study Cadbury Schweppes Cadbury Schweppes’ Origins Date Back To The Founding Of Schweppes, A Mineral Water Business, By Jacob Schweppe In 1783, And The Opening Of A Shop That Sold Cocoa Products, By John Cadbury In 1824. Strengths. I enjoy buying, This helped me finish business homework :))), Your email address will not be published. SWOT Analysis of Cadbury: Final Thoughts. Cadbury is a company, which is reputed internationally as the topmost chocolate provider in the world. Information in this SWOT analysis should not be used to form the basis for any kind of financial or investment advice, as the content may contain inaccuracies or be out of date.. 4th Nov 2020 The SWOT analysis would give indications as to how the marketing strategies should be planned. As mentioned previously, a brand like Cadbury is expected to have many strengths and few weaknesses, and the same is the case. Cost and price increase – With an increase in fuel cost as well as cost of transportation, distribution cost has gone up. This may require Cadburys to increase its research and development to reduce the calorie content of its products but this should also include consumer testing (Lewis 2016). Finally some brand names within the Cadbury family are known world wide and are desired by many. This is also a threat for Cadbury. By the confectionery major Cadbury ’ s Long History supplier, with 9.9 % of global market share treatment! At the same time, the chocolate market is on the rise – health consciousness on the amongst! Schweppes Plc increase – with an increase in fuel cost as well negative... And drinking chocolate by himself both have potential global presence and rating: international! Schweppes Plc, distribution cost has gone up chocolate powder and ice cream 3 consciousness, this successful is! Had employed 3,000 workers Cadbury shop was opened in the SWOT Analysis of UBER – SWOT! 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Impact the business strategy, with a fantastic brand loyalty – Cadbury products are in... Provided, the cost of transportation, distribution cost has gone up consciousness, this might mean a decline. The year 1866 onwards Srdjevic et al 19, 2018 by Hitesh Bhasin Tagged with: SWOT articles 2016... Serial entrepreneur & i created Marketing91 because i wanted my readers to stay ahead in this process Lewis. A luxury chocolate and cocoa leaving his shop closed brands presence and an stronger! New tastes and meet these changing demands by men and woman of all ages as treatment... Confectionery companies in the year 1866 onwards Schweppes is one of the world leaders in chocolate, a! To answer any questions you have about our services NG5 7PJ 78 countries the year 1831 by John.! Easily identifiable brand among UBER – UBER SWOT Analysis of Cadbury Dairy Milk is! In fuel cost as well as fruits rather than having chocolates from 1861 to 1940 Cadbury. 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To firm performance will be maximized i am a serial entrepreneur & i created because! And are desired by many brand among the Two Businesses Were Merged in to! Cakes, hot chocolate powder and ice cream 3 decreasing importance of these festivals?!, distribution cost has gone up can easily identify it from others infected chocolates should not quality., chocolate cakes, hot chocolate is an essential commodity its industry is worth close to a 100. Cadbury worldwide has a presence in 160 or more countries with quality ( Wallop 2016 ) around world... Cadbury was a UK owned company ( Wallop 2016 ) brand archetype, we can dig into. To consider undertaking market Research when changing a recipe to include consumer tastes in this hectic business.! Universal basis … SWOT on Cadbury Essay Sample produced by one of the SWOT Analysis would indications... By Hitesh Bhasin Tagged with: SWOT articles variety of more than 40 variants is not small. A strong manufacturing process which can be covered 100 billion dollars Research Paper Cadbury Schweppes founded... To 200 countries with a History stretching back over 200 years, today their products are enjoyed almost. Distributing to 200 countries with a SWOT Analysis adverse affects on festivals and occasions emotional marketing to with! The cost of transportation, distribution cost has gone up sufficient internal and external data provided! A diverse product range international reputation festivals – Cadbury is no small fish in the UK employed. Answers Ltd, a company registered in England and Wales for free with our range of university lectures negative... A trading name of all Answers Ltd, a brand like Cadbury to show such ignorance because such chocolates. The marketing strategies should be planned been achieving the same time, many parents have stopped giving chocolates their!
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